I wanted to write a parody showing our obsession with digital entertainment over the actual splendor of nature. Verizon beat me to it.
In theCamping commercial from the company's It Matters advertising campaign, a family goes out camping at night. The narrator sets up the scene with "Big questions..." A quick moon shot brings hope that the kids' questions will be, if not deep and weighty, at least inquisitive or child-like curious.
Mom, dad, and two kids appear huddled together looking up. With smiles on faces, they might be stargazing under the firmament. But, no, this ad is not a depiction about imagination. It's about substituting reality with passivity, and contemplation with consumption.
The family is in its tent watching late night video. The punchline is more like a punch to the gut. The narrator calmly asks, "If you're not on [the network], what are you giving up?"
What are you giving up? Really?!
The ad then segues to a vast outdoor panorama with a stunning sky bespeckled with unobserved stars, while the puny tent is aglow from within during video hour.